ACD | CW | CALLIGRAPHER
ACD | CW | CALLIGRAPHER
Bacardi was set to introduce their new cinnamon rum to the United States. They needed a simple, easily recognizable campaign with a short catchphrase that could be used as a headline, campaign line and "bar call." They also needed the campaign to set them apart from the other drinks in the fire/cinnamon category. The clients liked my line and we set about adding some ideas around it.